Media Release: Lord of the Fries Opens Doors to the People of Perth


20160304_LorfOfTheFries_LogoFriday 11th March 2016:
Lord of the Fries opens doors to the people of Perth

What: Lord of the Fries, purveyors of those delicious fries with a side of burgers, are bringing their bounty to the west coast with the opening of its first-ever Perth store. On the official launch day Lord of the Fries will serve free classic fries for two hours, in addition, a lucky 250 people will receive a surprise bottomless chip cup for free refills all day long – it’s utter fry’steria!

When: Friday 11th March 2016
11.00am: doors open to throngs of fry-crazy fans – queues expected down the block
1.00pm – 4.00pm: 250 lucky punters will be surprised with 250x bottomless chip cups handed out to fans for unlimited fries on the day

Where: 110 William St, Perth, 6000

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  • Leading the way for ethical fast food: As consumers clue in on the poor practices behind its ‘fast food nation’, LOTF has paved the way for a new way to do burgers and fries that’s good for the people, the animals and the planet
  • LOTF from food truck to bricks and mortar: Moving from fast food truck (pre hipster revolution) to a 9-strong bricks and mortar franchised model
  • Taking over the P-Earth: In the most anticipated launch in Lord of the Fries history (including an online campaign to get them over) and the launch announcement post being the most shared and commented on organic Facebook post in the brand’s history (1500 likes, 350 shares and 500 comments) – Lord of the Fries is making waves in the west.

 

Lord of the Fries (LOTF), purveyors of Australia’s favourite fries (and food puns), is excited to announce its newest and first-ever west coast store in Perth’s CBD.

Following huge demand, the Lords are extending their Australian reign to the west, bringing its delicious fries with a side of burgers, hot dogs and more to the people of Perth at its new William Street setting.

Co-Founder, Mark Koronczyk, is thrilled to be bringing LOTF to Perth, “After years of requests, not to mention a very passionate online petition, we’re beyond excited to be opening our first store in Perth. We’re so proud to be coming to a city where we already have a fan base, and can’t wait to meet and greet them at our launch!”

“We anticipate this to be a thriving market for us, and as we widen our reach across Australia, we certainly plan to open more locations in the West,” Mr.Koronczyk adds.

Leading the way for ethical fast food in Australia, LOTF was founded in 2004 on the premise of food made with love, not animals. Its all-inclusive menu is 100% vegetarian, kosher and halal with vegan and low gluten options. The menu features locally sourced sustenance and internationally inspired flavours plus burgers, hot dogs, vegan shakes, munch boxes and heroes its award-winning fries; Classic, Shoe String, Chunky and Sweet Potato.

Lord of the Fries Perth marks the franchise’ 10th store in Australia with seven locations across Melbourne and two in Sydney. The store will be one of the few LOTF in the country open for breakfast, lunch, dinner and late nights, and serving sustainable Rainforest Alliance coffee with their grab ‘n’ go breakfasts.

In addition to the much-anticipated store opening, Lord of the Fries has developed a new burger set to launch as a Perth exclusive; The P:Earth Burger.

Boasting a quinoa-based patty and topped with cheese, lettuce, fresh tomato, dill pickle, the Lord’s Belgian Mayo and Ketchup, the new menu addition will serve as a special surprise for the locals.

Designed by Russell & George Architects, the light, fresh and urban store was built with the busy shopping and commuting crowd in mind, creating a space that offers quick and efficient walk-up, take-away service.

On 11th March 2016, LOTF Perth will officially launch in true fry-style; a limited number of bottomless chip cups will be handed out to a lucky few who will get their fry fill free, all day long. From 11-1pm the store will be dishing up its regular fries and classic sauces free, ‘reigning’ fries on the city, or at least for those dedicated enough to brave the queue.

Lord of the Fries Perth will be open:

Monday – Thursday: 7:30am – 10pm

Friday: 6:30am – 1am

Saturday: 9am – 1am

Sunday: 11am – 9pm

Lord of the Fries Perth is located on 110 William Street, Perth, WA

Web: http://www.lordofthefries.com.au

Instagram: @lordofthefries1

Facebook: Lord of the Fries

Twitter: @lordofthefries1

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